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Seasonal Distribution Trending
NOTE: Click on the link
or buttons below to locate documents to download to view and/or print.
REQUIREMENT
Seasonal forecasting sales leading
into and out of a season must always factor two trends into
distribution formulas:
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Retailer's
seasonal trend; for example, Mass Merchandisers and Bookstores
have increased levels of consumer traffic and sales during the
4th quarter of each year.
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Every title sets
its own year over year trend based on popularity.
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Example:
Seasonal Indexing Plus Trend for 4th Quarter |
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Click Table
Above to Enlarge |
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General Sales Trend Over Last Year |
28.3% |
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Last
Year Seasonal Sales Average is
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18.6 copies |
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This
Year Seasonal Allocation |
18.6 Last
Year Sale |
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Multiply
times |
28.3%
Trend |
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Copies:
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24 Expected
Sale |
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Divide by
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.40%
Desired Sell Through |
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60
Copy Allocation Oct., Nov., Dec. |
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[not 24 (9.5
divide by .4)] |
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Click on Screen Above to Enlarge |
In code 360 - Order
Regulation update/add select the "Trending Seasonal" option
YES/NO |
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Click on Screen Above to Enlarge |
Selecting "Trending Seasonal"
option will open the pop-up window enabling the operator to
set the parameters for starting and stopping the trending
period override of the standard formula utilized for
title/retailer. |
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Other retail class of trades can
benefit through use of seasonal trending. An excellent
opportunity lies in Airport Retail Accounts. Consumer traffic
pattern changes can be identified for "flying days" around holidays.
Analysis of sale trends year to year will move distribution in and
out of the airport traffic "mini" seasons that occur throughout the
year. |
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